Two of Proa Comunicación's communication campaigns, among the best of 2019
Two communication campaigns carried out by Proa Comunicación have been selected as the best campaigns in the ranking prepared by Top Comunicación for 2019. They are the organisation of the third edition of the National Snow Sports Awards and the celebration of the Madrid VAT Forum. The main objective of the [...]
How to communicate in VUCA environments
What do we call VUCA environments? They are spaces dominated by four basic characteristics: volatility, uncertainty, complexity and ambiguity. These four terms, which give their name to the original English expression, nowadays mark the business communication activity that we communication professionals have to develop, sometimes surprised by the speed of change and the [...]