Tag: Estrella Galicia

Pablo de Villota -- Estrella Galicia and Ferrari, when sponsorship is an example of less is more (much more)

In general, there is still a lot of education and work to be done in Spain so that many marketing departments in our country value the advantages of sports sponsorship compared to other tools in the marketing mix. Unfortunately, it is common to see that when things are going badly, the first thing to be cut is sponsorship, for example [...]