Communication in fund management companies
The strength of the asset management industry, and the large number of operators in the Spanish market, reinforces the role of financial communication as a positioning and support tool for this business. At Proa Comunicación we offer an efficient and specialised model, which optimises the client's investment, differentiates their brand from others and [...]
Communication challenges for fund managers
Antonio Salido, a marketing and strategy consultant specialising in the financial sector, and former global head of brand in Europe at Fidelity, one of the world's largest fund managers, explains the challenges facing fund managers in the current scenario: digitalisation, regulatory changes, and the increased demands of the financial sector.