The ACS successfully celebrates the first edition of its awards with the support of PROA Comunicación
The Spanish Association of Consultancy Firms (AEC) held the award ceremony for the first AEC Tech Innovation Awards with a great event at the Ritz Hotel in Madrid. These awards were created to distinguish digital transformation projects at the service of society. PROA Comunicación has accompanied the AEC during the process of creation, dissemination and [...]
Ricardo Cuevas García -- SORA: Limited AI, unlimited humans
Our account director Ricardo Cuevas García has written in PRECISA/MENTE the newsletter of the Master in Political and Corporate Communication MCP_UNAV about SORA and the latest developments in Generative AI. Despite its risks, communication managers and professionals should embrace its adoption with logic and respect.
PROA Comunicación incorporates Juan Cardona to its Advisory Board to boost its growth.
PROA Comunicación announces the addition of Juan Cardona to its Advisory Board. With more than 25 years of experience in corporate communications, reputation and sustainability, Cardona will bring his extensive knowledge and experience to help the consultancy firm in its current stage of growth. "With the addition of Juan Cardona, PROA Comunicación continues to add senior talent to its [...]
Tessi entrusts Proa Comunicación with the communication of its first innovation event in Madrid
Tessi Iberia has entrusted Proa Comunicación with the communication of its first event on innovation in Madrid, where it presented the technology startup accelerator Pèpites Shaker, a different model based on the transfer of innovation from start-ups to large corporations. From Proa Comunicación [...]
The Wanda Metropolitano stadium, the achievement in record time of an iconic and differentiating landmark
The fact that a stadium inaugurated in September 2017 has been chosen to host the Champions League final is not only due to technological advances, the capacity in number of spectators, or the access facilities. Since 1988, when the Community of Madrid approved a new athletics stadium in an area [...]
Artificial intelligence, key among the 50 most innovative companies
For innovative companies, the current landscape continues to be marked by the growing importance of digital technology. In particular, a new BCG report, The Most Innovative Companies 2019: The Rise of AI, Platforms, and Ecosystems, reveals that companies that excel in innovation are increasingly deploying AI tools to develop digital technology, and are [...]
Innovative trends in communication
Juan de los Ángeles, director and founder of C4E, shared with the Proa Comunicación team the current trends in the field of communication. During an inspiring session, De los Ángeles underlined the importance of innovation and creativity in the strategies of companies, which are increasingly attentive to what is [...]
Why should Netflix fear Apple TV Plus?
It's ironic, to say the least, that just a few weeks ago we called the Steven Spielberg vs. Netflix conflict over, and just a few days later the director fronted the genuine spot for what will be its biggest competitor. That Spielberg's very close-up face kicks off the new era of Apple TV plus [...]
Innovation and Communication, the perfect tandem
The vast majority of professional disciplines that make up the global economy have been affected in one way or another by the emergence of the Internet and its development, progressively bursting in and transforming our day-to-day work. But if there is one in particular that is immersed in a real revolution, motivated by innovation, it is the Internet.
Hismael Doval gives a workshop on innovation at the headquarters of Proa Comunicación
Hismael Doval, Innovation Manager at Deloitte, has given a workshop on his speciality to the employees of Proa Comunicación at the agency's headquarters.