There is only one future: building trust
The virus not only leaves thousands dead - the most painful and serious - but also leaves a trail of physical and mental destruction, creating such uncertainty that there is no future. The most optimistic talk of a very different, very new, but perhaps more supportive and ecological future. The apocalyptic ones, what [...]
The challenges of Brand Spain
Javier Martín-Domínguez, president of the International Press Club, has analysed the challenges of Brand Spain in the videos of the tenth anniversary of Proa Comunicación. In addition, he summarised the evolution of communication and how it has been influenced by the irruption of new technologies, giving as an example the decisive role of social networks in the [...]