Interview with Juan Antonio Giner: "Quality pays, and the information industry is no exception".
International media consultant, co-founder of Innovation Media Consulting Group and author of The Golden Age of Journalism, with more than 50 years advising newspapers all over the world Juan Antonio Giner is an eminent figure in international journalism. A leading consultant and co-founder of Innovation Media Consulting Group, he has spent more than fifty years advising [...]
Alfonso Vara -- "A citizenry disinterested in the news is unprotected from manipulation and polarisation".
Alfonso Vara Miguel is a professor of Journalism at the Faculty of Communication (FCOM) of the University of Navarra, where he teaches Economics and Economic Journalism, as well as accounting and finance in the Master's Degree in Corporate Reputation (MERC). He is also a member of the Center for Internet Studies and Digital Life and co-author of the [...]
Interview with Pilar Urbano: "El procés is a sleeping volcano that could wake up".
Pilar Urbano (Valencia, 1940) maintains intact her curiosity and stimulus to investigate the great events of the present day, but she takes her time, avoiding the urgency of the instant chronicle. Thus emerges El Alzamiento, a documented book that dissects the pro-independence process, going back to its origins, investigating its international financing and analysing its [...]
-- The Luca de Tena Foundation and PROA Comunicación renew their collaboration agreement
The Luca de Tena Foundation and PROA Comunicación have renewed their collaboration agreement, consolidating their commitment to different projects that address the new needs of journalists. PROA will contribute to the development and implementation of the Foundation's communication strategies, as well as to the dissemination of the knowledge it generates through reports [...]
Carlos Barrera -- "Communication professionals must be transformative agents as well as ethical compasses".
Carlos Barrera is a lecturer at the Faculty of Communication of the University of Navarra (FCOM) and has a wide-ranging academic prestige and track record. He is the director of the Master's Degree in Political and Corporate Communication (MCPC) at the same centre, where he also teaches "Media and Public Opinion", as well as "Media and Public Opinion" and "Media [...].
Pilar Urbano -- "Disinformation is the worst tyranny".
On the occasion of World Press Freedom Day, PROA welcomes the illustrious journalist Pilar Urbano (Valencia, 1940), author of several books on the monarchy, such as La Reina muy de Cerca or El precio del Trono, and on other political topics, such as 11-S: El secreto de la Casa Blanca, La gran desmemoria or Yo [...]
Ana Heras Piedrabuena -- How does internal communication and teamwork influence motivation?
Workers basically want to feel that they are important to the company and that their work is evaluated and valued, i.e. they want to feel that they are listened to. Because all animals, bacteria, most plants, we are designed as group entities. Our brains have just been configured in the family group, trained to live and coexist [...].
Roberto Ruiz Ballesteros -- What if we start by not prejudging ourselves?
In order to mitigate the damage caused by the pain of the news, it would be good to reflect on how we express our opinions on social networks, at dinners with friends or even in our own work environment. It is very difficult to recognise that one's own judgement on important things is not formed. That the newscast penalty can be [...]
Álvaro Bordas -- "Without emotion, there is no real communication".
Álvaro Bordas is an expert in Communication and Institutional Relations, focused on the food sector. He was Director of Communication and IR at Danone for ten years (2007-2017) and Director of Communication and Head of the President's Office at Pascual. Previously, he worked in leading companies such as Alcampo, Rayet and Holcim. Bordas has also spent 30 years [...]
What to consider for a media interview --
Appearing in the media continues to be one of the main ways of publicising a company or brand and reaching a wide audience. The ways of appearing in the media are varied, through a press release, an interview, advertising... formats in which the capacity of control of the information that companies have over the media varies.
--Jorge Bustos: "Writing well is knowing how to choose verbs. The novice writer becomes obsessed with adjectives".
Jorge Bustos (Madrid, 1982) is the split between the journalist and the writer, the noise of the news and the silence demanded by the craft of writing. He defines himself as "a mixture of Cistercian monk and Wall Street wolf". At the same time as he disembowels lies and political imposture, he needs, and to [...]
--The International Press Club presents its International Journalism Awards
Carlos Herrera, María Dueñas, Jordi Socias, Daniela Santiago and Women for Africa are the other winners of the Gold and Silver Roses at this year's edition of the International Journalism Awards The International Press Club presented its International Journalism Awards on 8 September 2021 in Madrid. [...]