Leadership and corporate positioning

Interview with Paloma Beamonte, independent advisor and expert in cultural transformation

PROA interviews Paloma Beamonte, independent director at Axialent, on the relevance of organisational culture for Spanish companies and the need to maintain communication as one of the pillars for successful cultural transformation processes. Paloma Beamonte is also a member of the Board of Directors of the company [...]

VINCI Autoroutes Foundation

COMMUNICATION OF THE XI RESPONSIBLE DRIVING BAROMETER Service Leadership and corporate positioning Responsible Automotive Sector Lucia Casanueva, Valvanuz Serna, Fernando Pérez-Montero, Candela Gómez Challenge The objective of the campaign was to communicate the results of the XI Responsible Driving Barometer of the VINCI Autoroutes Foundation, which has been producing this report for eleven years, [...]

ASTI Mobile Robotics

LAUNCH OF THE ZENZOE ROBOT Technology Sector, Healthcare Responsible Lucia Casanueva, Valvanuz Serna, Bárbara Yuste, Fernando Pérez-Montero Challenge In order to guarantee COVID-19-free spaces, ASTI Mobile Robotics developed a COVID-19 viral load neutralising robot equipped with ultraviolet lamps created by BOOS Technical Lighting during the confinement stage. The [...]

Gamma Health

LAUNCH OF WISEPROTECT MASK Service Leadership and corporate positioning Healthcare Sector Responsible Lucia Casanueva, Valvanuz Serna, Álvaro Ramos, Lorena Saura Challenge Communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and highlight the features that differentiate it from its direct competitors, focused on the healthcare channel.