Ignacio Tena: "Now everything goes online, paper is in a complicated moment".
BBVA's Director of Sponsorship and Content Communication, Ignacio Tena, said at the 10th edition of the Proa Communication Observatory: “Now everything is about the internet. Paper is going through a complicated time. On the internet, a small piece of information flies, it generates a lot of echo. With a simple tweet, we have made it clear that BBVA is negotiating [...]