Digital media, the new 'drug' for children
Manfred Spitzer, German professor and head of the Department of Psychiatry at the University Hospital Ulm and the Transfer Centre for Neuroscience and Learning, argues that digital media (computers, tablets and smartphones) «do not increase the capacity for academic learning, but quite the opposite». In his opinion, they can have a negative impact on learning processes [...].
From success to collapse in a few hours
A few months ago I personally experienced an episode that perfectly exemplifies the importance of appreciating the power of the media during a judicial process. A public figure wanted to hire me specifically for the market launch of his product. It was a novel service that had a huge chance of success. The path was so [...]
Subscriptions, an alternative to the advertising model in digital media?
After the analysis we carried out previously on the different subscription models that are being implemented in the media sector, in this new issue of the Dossier evoca entitled «Subscriptions, the new black” we wanted to delve deeper into the implications they have on companies from an operational, organisational and organisational point of view [...].
Spanish media are still not transparent
Spanish media groups are still not aware of the risks that currently affect their credibility and editorial independence. This is the main conclusion of the report “Primera Plana: Informe de transparencia y buen gobierno sobre la credibilidad e independencia de los grupos de comunicación”, prepared by the Fundación Compromiso y Transparencia. And the fact is that, [...]
Ismael Nafría: "Paying for information is today an irremediable option for the survival of the media".
Ismael Nafría, author of the book «The reinvention of The New York Times», has been advising media around the world for years. He knows the journalistic business well and the challenges faced by the media in these times of change and uncertainty. We take a look with him at some of the issues that are most [...]
Ana Sánchez de la Nieta: "The Internet and technology have caught the media off guard".
The editor of «Conversations with», Ana Sánchez de la Nieta, considers that the Internet and new technologies have not led to a decline in the quality of journalism today, but on the contrary, they are tools that provide enormous possibilities and opportunities for media professionals. This is one of the reflections that [...]
Dick Cheney, the ultimate shadow politician
A few days ago, at the presentation of the preview of El vicio del poder in Spain, organised by the journalism forum Conversaciones con, Pablo Pardo, correspondent of the newspaper El Mundo in the United States, summed up the relationship of the all-powerful Vice President Dick Cheney with the press as follows: “Cheney decided to avoid the press, he didn't talk to the [...]
Proa Comunicación participates in the latest issue of Real Deals
Proa Comunicación participates in the April issue of Real Deals magazine, the European private equity industry's benchmark publication. Real Deals publishes the most important private equity news in Europe, along with in-depth market and company analysis and comprehensive quality coverage. The Real Deals team also produces [...]
The founding partner of PROA Comunicación, Lucía Casanueva, participates in the IV Forum on "The future of biotechnology, media and public opinion".
On 4th December, Lucía Casanueva, founding partner of Proa Comunicación participated in the fourth edition of the forum "The future of biotechnology, media and public opinion" which took place in Áliter. In her speech, Lucía Casanueva explained the growing importance of communication in the company and gave her opinion on the [...]
Luis de Vega, ABC journalist: "We have not known how to recycle or adapt to the new forms of communication".
The fifth edition of the “Observatorio Proa de la Comunicación” was held on Monday 12 November. On this occasion, the guest speaker was Luis de Vega, former correspondent of the ABC newspaper in the Maghreb, special envoy to many international conflicts, with special emphasis on those occurring on the African continent, and currently editor of the news section of [...]