Manuel Sala, Director General of OJD, participates in a new PROA Comunicación Observatory
«The audit of media coverage and audience is required by advertisers, and quality content must be paid for,» acknowledged Manuel Sala, general manager of Información y Control de Publicaciones S.A. (OJD), at the PROA Comunicación Observatory, held at Degussa's headquarters. «This is something that is already working in other countries,» he added, while expressing his [...]
Manuel Sala, Managing Director of OJD, participates in a new PROA Communication Observatory
“The audit of media circulation and audience is required by advertisers and quality content has to be paid for,” acknowledged Manuel Sala, director general of Información y Control de Publicaciones S.A. (OJD), at the PROA Communication Observatory, held at Degussa's headquarters. “This is something that already works [...].