Raúl Calleja (SHOW2BE) -- "What is not taught, what is not communicated, is not sold".

Raúl Calleja, Event Manager of SHOW2BE, a new trade fair operator that bases its activity on new disruptive technologies and trade fair marketing 3.0, states in this interview with PROA that communication is an intrinsic part of the trade fair proposal both from the point of view of the organiser and of the participants and the sector itself, because everyone is involved in the [...]