Video from Observatorio Proa Comunicación: Public Emergencies
Prevent, learn from others who have experienced the same issue, devise an action plan, coordinate how to send out your information, and evaluate what has been done. These are the key actions for good crisis management. This was derived from a lecture given by Yago de la Cierva, Director of Crisis Communication at Proa Communiaction, [...]
Borja Bergareche: "Fake news is a problem of the distribution of news by algorithms rather than the quality of information".
"We have to differentiate between fake news and disinformation," warned Borja Bergareche, Vocento's digital innovation director, during his speech at the Proa Observatory, held at Degussa's headquarters. Bergareche spoke about 'Profitable journalism in the era of fake news and Silicon Valley platforms', clarifying exactly what we mean when we talk about fake news, explaining what [...]
Pilar Urbano at the Proa Observatory: "In the Nóos Case, the ethics of the Royal Household and the impartiality of Justice are under suspicion, only the judge is saved".
«Having the last word does not mean having the truth,» said Pilar Urbano, presenting her book ‘La Pieza 25’, key to understanding the ins and outs of the ‘Nóos case’, but with a certain irony she recommended «not reading the last three pages to avoid falling in melancholy. These are the pages dedicated to the [...]
Ben Kendall highlights the importance of corporate storytelling at the Proa Communication Observatories
Last Thursday, April 26, a new edition of the Observatorio Proa de la Comunicación was held, which was presented by Ben Kendall (CEO of Warren Films): 'The storytelling in corporate management'. "Storytelling is prevailing in the business environment in response to the fact that we live in the economy of attention and meaning. That is, [...]