Employers and social leadership: the challenge of managing the sector's reputation
Juan Cardona (*) La reciente Feria del Turismo FITUR en Madrid, con un récord de 150.000 participantes, confirma que el turismo es el gran motor económico de España. Sin embargo, detrás del éxito, las principales patronales del sector se lamentaban del problema de reputación que les afecta de forma creciente. De ser visto como un […]
-- Mergers and acquisitions: communication as a success factor
The task of communication in M&A processes is demanding. It is not uncommon for these projects to fail due to insufficient or poorly prepared communication. Anyone who wants to have a significant influence on the prospects of a successful merger needs a well thought-out and professionally designed communication strategy from the very beginning.
-- Iberdrola, Villarejo and the Linares police: the two-fold dimension of the judicial investigation
For some time now, judicial investigations involving well-known persons or entities have been conducted in parallel. On the one hand, the criminal trial. On the other, the media. The former clearly affects the latter, as was made clear last Friday by the president of the National Commission of the Spanish National [...]
--Alfonso Sánchez-Tabernero: "The greatest risk to journalistic ethics is laziness".
When he was a child, Alfonso Sánchez-Tabernero (Salamanca, 1961) did not know - like anyone else - what it was like to be a rector, although his great-grandfather and great-great-grandfather had already directed the University of Salamanca. He dreamed of being a bullfighter, a footballer or a fireman, and when he arrived at the university he never thought of leading an educational institution. His arrival at the rectorate happened [...].
Proa Comunicación will manage the communication of the ASTI Foundation.
The ASTI Foundation has entrusted Proa Comunicación with the development of its communication strategy and reputation management. This institution was created with the mission of embracing the social change of digital transformation through the development of talent and technology from a model of open innovation and public-private collaboration. Its [...]
Keys to communication in foundations
María Cano, head of communication and marketing at the Spanish Association of Foundations, highlights the importance and the keys to communication in the foundation sector. Foundations, and third sector organisations in general, are agents of change and transformation. For a long time, wrongly, they have been perceived as unprofessionalised entities that [...]
How to manage reputational scandals
Alberto Andreu, associate professor at the School of Economics and Business Studies at the University of Navarra, explains what reputational scandals are, what causes them and how they can be managed. “Companies have to work more organised by projects than by functions. Reputational risk occurs when there is an element within the [...]
José María Segovia explains the keys to good professional services and the importance of reputation.
José María Segovia, former president of Uría Menéndez, explained on Friday at a Proa Observatory the keys to good professional services, among which he highlighted the obsession for excellence and perfectionism. He also pointed out the importance of human resources management, in which, in his opinion, it is essential to [...]
"Spain leads in reputation management, measurement and know-how".
Reputation and trust are currently the most valuable assets of companies. Intangibles already account for more than 85% of the value of companies in the S&P 500. We talk to Ángel Alloza, CEO of Corporate Excellence, about the value of reputation and the purpose of companies. In addition, he explains what are the main [...]
Reputation is built from within
We have heard ad nauseam that the best protection against a communication crisis is to have a magnificent reputation and a dense support network. Those of us who work in the wonderful world of corporate communications know that achieving these two things requires a lot of time and effort on the one hand, and a lot of strategy and [...]
How to manage sponsorship to enhance reputation
Pablo De Villota, Director of the Sports & Entertainment Area at PROA Comunicación, explains why sponsorship is important to improve reputation nowadays, how a sponsorship action should be developed and what is the role of ambassadors in a sponsorship action. "Sponsorship is a very powerful action if you [...]
Check on the King Steven Spielberg
It is obvious that any communication campaign must be sustained over time. The peculiarities of each sector or company determine a specific strategy and, nevertheless, the common denominator of communication is time and dedication, in addition, of course, to professionalism. In a world focused on results, communication [...]