The importance of banks' reputation
Joaquín Maudos, Professor at the University of Valencia and deputy director of the Ivie, writes in the national economic daily EXPANSIÓN a dissection of the worrying fact that there is no bank among the 50 companies with the best reputation in Spain. «General banking is demonised, which makes it an easy prey for [...]
Keys for banks to improve their reputation
The latest scandals involving major banks as reported in the press - the illegal wiretapping ordered by the former chairman of BBVA, the failed appointment of the CEO of Santander, or the lawsuits filed by investors who have lost their money in shares or mandatory convertible bonds of Banco Popular - continue to show that the banking industry is not only a [...]
More than 50 percent of a brand's value lies in intangibles.
A few weeks ago, at the annual meeting of Corporate Excellence - Centre for Reputation Leadership, its chairman, Jaume Giró, and José Ignacio Goirigolzarri, chairman of Bankia, recalled that one of the main challenges facing banks, companies and communication consultants is reputational. Companies must listen to and respond to the [...]
50% of an organisation's total value resides in its intangibles, according to Corporate Excellence
According to a study of the evolution of the weight of intangibles published annually by Brand Finance together with Coporate Excellence in Spain, 50% of the total value of an organisation resides in its intangibles - reaching 80% in some sectors - and they represent a greater proportion than tangible assets in the total value of many of the organisations [...].