From Confinement to Spain 2.0
In pre-confinement Spain, the digitisation of our economic and social reality was being worked on, but without rhythm. The apostles of the physical still found an echo for their arguments, especially in a community where socialisation is an essential part of the character. In just a few days we have learned that pandemics can repeat themselves and [...]
Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, takes part in an ABC article
Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, has contributed to an ABC article on Marlboro's sponsorship of the Italian Formula 1 team Ferrari. Pablo, who managed Santander's sponsorship of Ferrari during the Alonso era, argues that «the sponsorship strategy was brilliant because the memory [...]