Lucía Casanueva -- Tamara Falcó and the 20 "S's" of popular communication

In this article in Confilegal, PROA's managing partner Lucía Casanueva draws conclusions for successful communication through a case study. Audiences always need a queen in the wings. Just when we had barely buried Isabel II, Tamara I of Spain has appeared with a story of bellowing far from Balmoral that [...]