Storytelling in business
Carlos Salas, journalist, expert in storytelling and collaborating professor at Proa Comunicación, details what has changed in society so that storytelling, whose practice was linked more to the field of narrative and journalism but in recent years has been imposed in the field of business and politics. Carlos explains in detail what has [...]
The five lighthouses
Organised by the Association of Advertising Agencies, last Thursday I was lucky enough to take part in a seminar in Bilbao with Ferrán Ramón Cortés, author of ‘La isla de los cinco faros’ (The island of the five lighthouses) and expert in communication. Three hours to reflect in a group on communication oriented towards building relationships: how to get people to understand the [...]