Lorena Saura -- No culture without communication
"There is no communication without culture, and no culture without communication. Umberto Eco As Umberto Eco rightly pointed out, "there is no communication without culture, and no culture without communication". Communication and culture are intrinsically related from the very first moment in which communicating is part of culture itself and of the cultural object itself. When [...]
Pablo de Villota -- Chronicle of the presentation of the book biography of Emilio de Villota
Last week we had the honour of presenting the book biography of Emilio de Villota, written by Alfredo Filippone and published by Motorpress Iberica. It is a book that goes beyond narrating the vicissitudes of a Spaniard trying to make his way in the then inaccessible world of Formula 1 at the end of the [...]
Pablo de Villota -- F1 drivers or comedians on the net? Old school resists 'racing tiktok'.
Pablo de Villota, head of Sports Sponsorship at PROA, writes an article for El Confidencial on the need to attract a young audience for F1 drivers and media return, which is forcing them to enter into a dynamic that is also distorting the sporting side. Drivers and fans loyal to [...]