"Today everything communicates and, if you don't know how to tell, you don't know how to lead".
Interview with Carlos Salas, Training Consultant at PROA Comunicación In an increasingly complex media environment, where every word counts and every gesture can go viral, the figure of the spokesperson acquires a key role in the reputation of any organisation. At PROA Comunicación we are well aware of this, and we offer Spokesperson Training programmes designed to [...]
Carlos Salas -- "Businesses face the challenge of communicating in the age of distractions".
María González, consultant at PROA Comunicación interviewed Carlos Salas, the firm's Training Director, who has given communication courses to executives from Accenture, KPMG, Repsol, Indra, Gas Natural, Allianz, Google, Baxter, Greenpeace, L'Oréal, Guardia Civil, Telefónica, McKinsey, CNMV, SAS, Hogan Lovells, Mutua Madrileña, Cepsa, Grupo Santander, BBVA and GS Inima, among others.
Mirian Izquierdo (Woman Forward) -- "Training is key to increase the presence of women in management positions".
Woman Forward is a non-profit institution that creates value in organisations by promoting female talent and gender equality. Mirian Izquierdo, lawyer and economist, is its president. The author of several books on European issues and international trade, as well as on women's leadership, talks to PROA about the challenges facing women [...]
Carlos Barrera -- "Communication professionals must be transformative agents as well as ethical compasses".
Carlos Barrera is a lecturer at the Faculty of Communication of the University of Navarra (FCOM) and has a wide-ranging academic prestige and track record. He is the director of the Master's Degree in Political and Corporate Communication (MCPC) at the same centre, where he also teaches "Media and Public Opinion", as well as "Media and Public Opinion" and "Media [...].
Pablo Gasull-- Why is it so important to write well?
We write worse and worse, and writing is not a skill that we tend to highlight on our CVs or on the LinkedIn skills portal. We write very little, and when we do we have no mercy for full stops, commas, accents and much less for the argumentation and structure of the text. In the networks [...]
Do you grow or are you entertained?
One of the biggest problems in the market for management skills training and coaching services is that we easily confuse entertainment with growth. Not only clients, but even the trainers themselves confuse the art of growing as a person and as a leader with the enormous fun of playing personality tests. And what about the [...]
Catherine Barba: "We are in a broken world".
"The world is changing faster than ever. With this categorical phrase, Catherine Barba, Internet pioneer, entrepreneur and business angel, talks about the world in which we find ourselves, a world that, in her opinion, "is in rupture". The changes we are experiencing today force us, in her opinion, to understand the world that [...]
Are you fascinated by the leadership of Game of Thrones?
Tell me no more. As a woman, as a coach, and as a lifelong student of leadership, I am baffled by this collective fascination with such a violent series. Beyond the huge investment in historical sets, elaborate aesthetics, original plots and - let's not be innocent - intensive and extensive sexual content, its ability to captivate executives [...]
Leadership training
Pino Bethencourt, coach and founder of Club Comprometidos, details what leadership training should be like and what the optimal model should be. Many coaching and executive training programmes promise quick and visible results for the individual, their team or their company. But the means employed to achieve this end are rarely kept to [...]
Public Speaking Course in English
Pablo Carbajosa, teacher of the Public Speaking in English course, explains the importance of communicating effectively in English. Designed for the most basic level and aimed at professionals who wish to cover the basic aspects of the art of public speaking in English, this course is based on simple and direct dynamics, with small working groups and attention to detail.
Not everything goes
Impostors who impersonate other people's identities, politicians who continually lie shamelessly, CEOs, executives and employees who do whatever it takes to stay in their positions, at any cost, thinking only of their own interests and not in the interests of their teams and the company, fake news [...].
Does artificial intelligence destroy jobs?
AI, robotics and automation in general have been having a severe effect on society in general and on the labour market in particular for decades. In the near future, work and the worker will cease to be one of the important productive forces that they are today. The time has come to ask ourselves what we [...]