Álvaro Bordas -- Building trust and the risks of losing it
We live in a hyper-informed society. Information no longer flows constantly as it used to, like rivers from various sources. Nowadays, information moves in veritable tsunamis that sweep the networks on a daily basis, sweeping away previous knowledge and any possible attempt to delve deeper into the different topics that current affairs [...]
Javier Eizaguirre -- Sailing the seas of trust
"Good sailors are forged in rough waters not in dry harbour..." "87% of employees are disengaged" (Oxford Economics' Workforce of 2020) Other sources raise this figure even higher... In Europe and Spain it is close to 90% and 93% respectively" (Gallup's State of the Global Workplace 2017) "Misinformation fuels disengagement [....]
Santiago Fernández-Gubieda -- Goal 2022: Distribute trust
Reputation and sustainability define companies' long-term profitability, according to BlackRock's leader The most important annual letter for corporate governance was released on 18 January. Larry Fink, chairman and founder of BlackRock, the world's largest fund manager with $10 trillion in assets, has [...]
There is only one future: building trust
The virus not only leaves thousands dead - the most painful and serious - but also leaves a trail of physical and mental destruction, creating such uncertainty that there is no future. The most optimistic talk of a very different, very new, but perhaps more supportive and ecological future. The apocalyptic ones, what [...]
What do customers expect from their brands in the midst of a coronavirus?
13 April 2020 marked 60 days since the first death from coronavirus in Spain. I like to consider this the start of the crisis, as the arrival of a fatality turns any conflict into a crisis. Since then, so many things have happened at such a rapid pace that it seems like […]
The power of communication in times of crisis of confidence
In these days of uncertainty and physical separation, communication within corporations is more important than ever. Companies have a responsibility to their employees, but also to their customers, suppliers, public administrations, the media and financial markets, because in addition to ensuring their safety, the way in which […]
Trust and credibility
Trust and credibility, over time I have learned that there are two types 1-hour cash loans for bad credit of politicians: those who consider that communication is too important a thing to be left to the press officer; and those who tend to think that journalists are all busybodies who want us all to know what they are doing.