Valvanuz Serna Ruiz and Lucía Casanueva -- "We have a very senior team, with solid professional experience".
Valvanuz Serna and Lucía Casanueva, managing partners of PROA Comunicación, detail in an interview for Top Comunicación the values and attributes that differentiate this consultancy firm specialising in reputation management from its competitors. As both partners point out, PROA's sustained growth has been based on senior talent and the [...]
Valvanuz Serna Ruiz and Lucía Casanueva -- "It is in PROA's DNA to put senior talent into the implementation of projects".
The managing partners of PROA, Lucía Casanueva and Valvanuz Serna, explain, in an interview with Dircomfidencial, their vision of the communication sector as well as the values that drive PROA's growth. PROA has managed to carve out a relevant niche for itself in a communication sector that is currently very atomised, with a multitude of [...]
-- Interview with Enrique Arribas, President of the Spanish Marketing Association
Valvanuz Serna Ruiz, managing partner of PROA, interviews Enrique Arribas, president of the Spanish Marketing Association (AMKT) and director of Marketing, Corporate and Brand of the Santander Group. Both reflect on the intangible values of the company -reputation, transparency, authenticity, among others-, the discipline of Marketing and its frontiers with Communication, [...]