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Informe BCG —— The growing demand for female digital talent
The demand for digital talent is currently very high, and is growing rapidly, so much so that companies are embarking on a desperate race to
José Antonio R. Piedrabuena —— It’s the citizens’ fault
The Council of the World Health Organization (WTO) has repeatedly mentioned the disappointment and physical and emotional exhaustion of health care workers and warned that
Informe BCG —— The amazing value of forests
The current value of the world’s forests ranges from $50 to $150 billion, the most important component of which is their role in regulating the
—— Gamma Health relies on PROA for mask communication to inactivate COVID-19
Gamma Health, a Spanish company of DiggiaGroup, specialized in the supply of health and protection equipment, has trusted PROA to develop the communication and marketing
José Antonio R. Piedrabuena —— Summer diet
A good gazpacho can be made with tomato, melon, watermelon, cucumber, onion, olive oil, garlic and lemon juice This is a way of heading an
Informe BCG —— 65% of Spanish freelancers believe that the health emergency will bring them more projects
Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their
BCG Report —— Women are key to new ways of working and leading
Today’s business environment demands new ways of working and leading, and, especially at this time, companies need leaders who focus all their attention on people,
Rocío Ledesma del Fresno —— Financial awareness: money management skills
Many of us wonder what is the secret behind the winners. Success is not a matter of luck or chance: behind a successful person there
José Antonio R. Piedrabuena —— The global problem of having politicians
They create a distrustful and disoriented society that does not know where the truth is because polarization and psychopathic deception have been cultivated and used
—— “We are a boutique company with a multi-sector client base”
The managing partners of PROA, Lucía Casanueva and Valvanuz Serna Ruiz, have participated in an interview for women entrepreneurs on the occasion of the presentation
José Ramón Barros Cabalar —— The new Cold War: China, systemic rival of the West
The resurgence of China is a well-known fact. Three facts are enough to illustrate this: the Asian giant accounts for 16.5% of the world economy,
—— Ana Pastor inaugurates the first post-COVID PROA Observatory
Ana Pastor, vice-president of the Congress of Deputies and spokesperson for the PP in the Commission for Reconstruction, inaugurated the first post-COVID PROA Observatory on
José Antonio R. Piedrabuena —— Sleep from a medical point of view
From childhood to old age, you should get seven or eight hours of sleep, plus a nap. It is not true that older people have
Verónica Alcanda —— El extraño comportamiento de la oferta del amor
Last spring we were forced to spend the entire year in confinement due to the COVID-19 pandemic. For many of us, this confinement has been
Rocío Ledesma del Fresno —— Consciencia financiera: la plasticidad del cerebro para aprender y cambiar
Four distinct but related brain areas. If we haven’t developed our reptilian part, we won’t be able to maintain the targets. If we have not
Marcos de Quinto —— “The important thing in communication is to be different”
Marcos de Quinto, former vice-president of The Coca Cola Company and former deputy for Citizens, participates in a new video by PROA in which he
José María Peredo Pombo —— “The geopolitical situation is changing”
José María Peredo Pombo, Professor of Communication and International Policy at the European University of Madrid, details in this interview for PROA how the geopolitical
—— Research: How to achieve balance and success in the post-COVID stage
The team of Recarte & Fontenla, Executive Search, is investigating the impact of COVID-19 in the organizational world, undoubtedly a relevant action in the days
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