Latest
Latest
José M. de Areilza Carvajal ——“We must rethink the European ideal”
José María de Areilza Carvajal, General Secretary of ASPEN Institute Spain, Professor and holder of the Jean Monnet Chair at ESADE, has participated in a
Gianni Cecchin ——“Technology will be indispensable for economic recovery”
Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview he has pointed out as indispensable the role
Adigital & BCG Report —— The digital economy already represents 19% of Spain’s GDP
The size of the digital economy in Spain approached 19% of GDP in 2019, placing our country above most countries in the world, but far
Eduardo Rodríguez Rovira —— Spain, fail in coronavirus
After the drastic confinement of more than 100 days, this pandemic period ends, but we are not going to close the door on our way
José Suárez de Lezo —— Cleopatra’s pretext
“Mark Antony is a womanizer, a drunkard and a mere puppet of Cleopatra.” The campaign of discredit launched by Octavian to end Mark Antony’s political…
Gema Aznar —— Communication is the key for everything
Gema Aznar, CEO of Mary Kay Spain, participates in a new video by PROA Comunicación in which she highlights the importance of communication.
Rocío Ledesma del Fresno —— Financial Awareness: use your brain to make good decisions
Paul McLean’s triune brain suggests that our brain has three major information-processing…
José Barros —— Why the US has just tightened its policy on China
The US Administration has made a qualitative leap in the harshness of its relationship with China. On May 29th it directly accused him of the global expansion of the COVID.
Financial awareness —— applying emotional intelligence to finance
“Lack of money is not a problem. Lack of money is simply a symptom of what’s going on inside you.” T. Harv Eker It is
Innovation is no longer an option
Just as the industrial economy was marked by the expansion of markets, the incorporation of new spaces and the working mass, the post-COVID-19 ‘new situation’
Spanish consumers will change their consumption habits in the new normality
One third of the market is at stake: shift from out-of-home consumption to retailers, shift between channels, brands and products New patterns of food consumption
Rethinking communication
In these days of forced stops, which give you time to read more calmly and to stop and think, I am left with the following
PROA develops the Marqués del Atrio Group’s online store
PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks
Tomás Pereda —— “Senior talent now has a great opportunity to stand out again”
Tomás Pereda, HR Senior Advisor, has participated in a new PROA Comunicación video in which he has highlighted the value of senior talent in relation
Challenges of the global economy in the decade 2020-2030
In these days of confinement I have been reading the book Crisis Economics written by Nouriel Roubini and Stephen Mihm in 2010. Roubini analyses in
The crises that are coming
No, I’m not an overseer. But as we hammer away at plans to relaunch our businesses and make up for lost time, let’s not lose
There is hope for hope?
I never thought that the context in which I wrote about boards of directors in Spain was so critical, unexpected, sad, and with such an
Human sociability pre and post-COVID-19
Human sociability is a fact of common experience. Since prehistoric times, the social appears as a characteristic of human life that implies union and coexistence
