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Informe BCG —— The growing demand for female digital talent
The demand for digital talent is currently very high, and is growing rapidly, so much so that companies are embarking on a desperate race to
José Antonio R. Piedrabuena —— It’s the citizens’ fault
The Council of the World Health Organization (WTO) has repeatedly mentioned the disappointment and physical and emotional exhaustion of health care workers and warned that
Informe BCG —— The amazing value of forests
The current value of the world’s forests ranges from $50 to $150 billion, the most important component of which is their role in regulating the
—— Gamma Health relies on PROA for mask communication to inactivate COVID-19
Gamma Health, a Spanish company of DiggiaGroup, specialized in the supply of health and protection equipment, has trusted PROA to develop the communication and marketing
José Antonio R. Piedrabuena —— Summer diet
A good gazpacho can be made with tomato, melon, watermelon, cucumber, onion, olive oil, garlic and lemon juice This is a way of heading an
Informe BCG —— 65% of Spanish freelancers believe that the health emergency will bring them more projects
Six out of ten Spanish freelancers believe that the health emergency could be an opportunity for them, by increasing the number of projects in their
BCG Report —— Women are key to new ways of working and leading
Today’s business environment demands new ways of working and leading, and, especially at this time, companies need leaders who focus all their attention on people,
Rocío Ledesma del Fresno —— Financial awareness: money management skills
Many of us wonder what is the secret behind the winners. Success is not a matter of luck or chance: behind a successful person there
Rocío Ledesma del Fresno —— Financial awareness: habits, brains and their financial application
“Watch your thoughts because they will become words. Watch your words because they will become actions. Watch your actions because they will become habits. Watch
José Antonio R. Piedrabuena —— The only medicine for the brain and aging
Aging leads to functional changes in the hippocampus, a brain structure that is critical to learning, causing the ability to learn new tasks to decline
Ana Gómez —— Why Alberto Núñez Feijóo is so successful
Galicia celebrated last Sunday the most atypical electoral event in its history. For the first time, Galicians went to vote in the midst of a
José M. de Areilza Carvajal ——“We must rethink the European ideal”
José María de Areilza Carvajal, General Secretary of ASPEN Institute Spain, Professor and holder of the Jean Monnet Chair at ESADE, has participated in a
Gianni Cecchin ——“Technology will be indispensable for economic recovery”
Gianni Cecchin, CEO of Verne Technology Group, has participated in a new PROA video. In the interview he has pointed out as indispensable the role
Adigital & BCG Report —— The digital economy already represents 19% of Spain’s GDP
The size of the digital economy in Spain approached 19% of GDP in 2019, placing our country above most countries in the world, but far
Eduardo Rodríguez Rovira —— Spain, fail in coronavirus
After the drastic confinement of more than 100 days, this pandemic period ends, but we are not going to close the door on our way
José Suárez de Lezo —— Cleopatra’s pretext
“Mark Antony is a womanizer, a drunkard and a mere puppet of Cleopatra.” The campaign of discredit launched by Octavian to end Mark Antony’s political…
Gema Aznar —— Communication is the key for everything
Gema Aznar, CEO of Mary Kay Spain, participates in a new video by PROA Comunicación in which she highlights the importance of communication.
Rocío Ledesma del Fresno —— Financial Awareness: use your brain to make good decisions
Paul McLean’s triune brain suggests that our brain has three major information-processing…
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