What we do

News

The Dircom is not the one who tells the good, hides the bad and exaggerates the average, but the one who influences the behaviour of organisations.

At the end of September, the Training Conference: Journalism and Good Corporate Governance, an event organised by the Faculty of Communication and the Observatory for Responsible Media and Information, was held at the University of Navarra's postgraduate headquarters in Madrid. One of the sessions was in charge of...

The mass rebels

We live in convulsive times. Convulsus comes from Latin and means «agitated»; «disturbed». We are facing a repetition of the rebellion of the masses diagnosed by Ortega in 1930. Society only exists when the majority of the collective is made up of individuals with a certain degree of enlightenment and independent judgement. If this trait disappears, the...

Jordi Sevilla and experts from the electricity sector defend the extension of nuclear power plants in the face of the risk of a blackout

PROA Comunicación's Dialogue entitled "Reinforcing the energy transition: grids and renewable gases", brought together Jordi Sevilla, former Minister of Public Administrations and former President of Red Eléctrica de España; Marta Castro, Director of Regulation at Aelec; Laurent Clech, General Manager at VINCI Energies Spain; Óscar Balseiro, Secretary General of the Spanish Electricity Regulatory Authority (Aelec) and...

Proa Comunicación expects double-digit growth thanks to senior talent and prioritising quality over volume

Proa Comunicación is celebrating its 15th anniversary with the same recipe with which it was founded, based on quality over volume. Its founding partner, Lucía Casanueva, and managing partner, Valvanuz Serna, maintain that they do not aspire to "be the biggest, but the best", in a sector that, according to them, is...

PROA Comunicación signs a strategic alliance with BeAI to launch the first ethical and confidential AI model in reputation management.

The strategic communication and public affairs consultancy firm boosts its services with artificial intelligence thanks to a proprietary solution that guarantees the privacy and confidentiality of its clients' information. PROA Comunicación, a consultancy firm specialising in strategic communication, corporate reputation and public affairs, founded in 2009, has sealed an agreement with the...

The ACS successfully celebrates the first edition of its awards with the support of PROA Comunicación

The Spanish Association of Consultancy Firms (AEC) held the award ceremony for the first AEC Tech Innovation Awards with a great event at the Ritz Hotel in Madrid. These awards were created to distinguish digital transformation projects at the service of society. PROA Comunicación has accompanied the AEC during the...

The loneliness of leadership in the age of visibility

We live in a paradoxical time: leaders have never been more exposed, nor have they ever felt so alone. In a hyper-connected society, where every gesture is amplified and every word is interpreted, the figure of the manager lives in a permanent tension between the need to show off and the risk of...

PROA Comunicacion incorporates Mar Peiteado to lead the Health, Beauty and Wellness area.

The consultancy firm specialising in building and managing the reputation of companies and their executives has hired Mar Peiteado to head the Health, Beauty and Wellness area. This new unit that PROA Comunicación is launching is the result of the good moment the consultancy firm is experiencing. Its consolidated position in the...

PROA Comunicación reinforces its digital identity with a new, more accessible and innovative website

The strategic communication and public affairs consultancy takes a step forward in its evolution and offers a digital experience that reflects its personality and facilitates access to its services PROA Comunicación, a consultancy specialising in strategic communication and corporate reputation and public affairs, presents its new website as a...

Lucía Casanueva (PROA Comunicación): "Spain needs a strong civil society and harmony in order to progress".

Founder of PROA Comunicación, in almost sixteen years Lucía Casanueva has built a unique agency in Spain: focused on excellence, strategy and dialogue as the driving force for progress. Her story is that of a woman who turned a vital challenge into a business project with a vocation for...

The purpose of self-telling: don't forget to tell the story

Somewhere it is written that in 1904, less than three years after Guglielmo Marconi sent the first radio signal in history in Morse code from Poldhu station, Nikola Tesla started one of those dramatic lawsuits that I suppose could be filmed with Adrien Brody in the leading role. The story,...

Lucía Casanueva creator of "Proa", one of the most important communication consultancy firms in Spain.

"Cantabria is beautiful, but there is no business fabric or competitive market capable of offering professional opportunities". AI is a great revolution, but I believe that the human factor will always be necessary Lucía Casanueva is a young entrepreneur from Cantabria who has managed to develop and consolidate her corporate communications company "Proa", in...

A voice of its own

"True elegance comes from true psycho-physical balance". These days the media around the world have been saying goodbye to the Italian designer Giorgio Armani, who has passed away at the age of 91. Armani leaves as his legacy the quality of fabrics and the elegance of sobriety. The farewell to the Italian master takes us...

More conversations, more ideas, more PROA.
Follow us on our networks.

Receive ideas with criteria

Every week we share reflections, trends and the key aspects of about reputation, strategic communication, public affairs and innovation. Content designed for professionals who value information with diligence and perspective.

News

More conversations, more ideas, more PROA. Follow us on our networks.

Receive ideas with criteria

More conversations, more ideas, more PROA.
Follow us on our networks.