News

By Dr. José Antonio R. Piedrabuena Physical exercise is probably the most comprehensive and cross-cutting intervention for improving human health. Its impact ranges from cancer prevention to reducing cognitive decline. Today we know that movement not only strengthens muscles: it transforms the entire body into a...

PROA Comunicación led the institutional communication strategy for the first global meeting of the Club de Ejecutivas Españolas en el Exterior (Spanish Women Executives Abroad Club), held on 22 December at the IE University headquarters in Madrid, to mark the presentation of the 1st Barometer of Spanish Women's Leadership Abroad. The...

The elections in Extremadura are the first stage of the new electoral cycle that will culminate in Moncloa, with a deadline of summer 2027 to complete the wave of regional, local and general elections that are to come. The result of this first contest confirms the shift to the right reflected in the...

Professionals and companies have recognised the strategic role of corporate communication as a driver of competitiveness and reputation in the current economic environment. The consulting firm PROA Comunicación has established itself as one of the best communication consultancies in Spain, according to the ranking compiled by El Publicista based on...

Concord was the leitmotiv of the Transition, the desire that what happened during the Dictatorship «would never happen again». These days we are celebrating 50 years since the restoration of the Monarchy. The academic event held in the Congress of Deputies has been a great opportunity to...

The impact that the reconfiguration of the world order is having, the role that industry must play in Europe's strategic autonomy and the challenges arising from the increase in defence and security budgets were some of the topics addressed by Javier Escribano, president of EM&E Group, and...

PROA Comunicación has organised one of its Current Affairs Dialogues to host a presentation of Atenea, the Think Tank with which Iván Espinosa de los Monteros seeks to project ideas and attract talent from civil society to the public debate. Spain needs to recover economic dynamism and reform its institutional architecture...

At the end of September, the Training Conference: Journalism and Good Corporate Governance, an event organised by the Faculty of Communication and the Observatory for Responsible Media and Information, was held at the University of Navarra's postgraduate headquarters in Madrid. One of the sessions was in charge of...

We live in convulsive times. Convulsus comes from Latin and means «agitated»; «disturbed». We are facing a repetition of the rebellion of the masses diagnosed by Ortega in 1930. Society only exists when the majority of the collective is made up of individuals with a certain degree of enlightenment and independent judgement. If this trait disappears, the...

PROA Comunicación's Dialogue entitled "Reinforcing the energy transition: grids and renewable gases", brought together Jordi Sevilla, former Minister of Public Administrations and former President of Red Eléctrica de España; Marta Castro, Director of Regulation at Aelec; Laurent Clech, General Manager at VINCI Energies Spain; Óscar Balseiro, Secretary General of the Spanish Electricity Regulatory Authority (Aelec) and...

Proa Comunicación is celebrating its 15th anniversary with the same recipe with which it was founded, based on quality over volume. Its founding partner, Lucía Casanueva, and managing partner, Valvanuz Serna, maintain that they do not aspire to "be the biggest, but the best", in a sector that, according to them, is...

The strategic communication and public affairs consultancy firm boosts its services with artificial intelligence thanks to a proprietary solution that guarantees the privacy and confidentiality of its clients' information. PROA Comunicación, a consultancy firm specialising in strategic communication, corporate reputation and public affairs, founded in 2009, has sealed an agreement with the...