Merry chooses Proa Comunicación to help define its strategic messages

Merry interior design studio has chosen Proa Communication to help define their strategic messages. Merry is an interior design studio created in 2006 by Alfonso Merry del Val. The studio specializes in hospitality, residential spaces and offices. They create the most conceptual and creative part of the projects, and operate with a very experiential vision. At the moment, they work mainly in the Iberian Peninsula, France and China.

Their completed projects include: the Lorca and Lleida hotels, several hotels in the Vincci chain (Bilbao, Lisbon, Seville, Sintra), the Villaitana Meliá Rooms hotel in Benidorm, the Playa Mujeres hotel (Mexico) or the hotels Galleon and Carthage of Ibiza, as well as the common areas of ICON Casona 1900 and the Divino Pastor tourist apartments, both of which are located in Madrid.

Proa Comunicación applied its methodology to determine the company’s positioning through the analyzing all of its departments. With these findings, Proa has created the storytelling and strategic messages that define it.