Pablo de Villota, director of Sports & Entertainment at Proa Comunicación, collaborated in the preparation of a news story by the newspaper Expansión, about the deal struck by British American Tobacco (BAT) with McLaren, joining other tobacco companies. De Villota values the noteworthy transaction, assuring that with it BAT “once again has a great position in the spotlight that will allow it to reactivate its commercial plan in the face of distributors and PR campaigns”.
De Villota also weighed in on the arrival of Sportpesa, a betting house with a strong presence in the Premier League. De Villota noted that this company “enters a market that will allow it to differentiate itself and capitalize on its brand, achieving visibility by stepping outside of such a saturated market as football “
