OUR CREW

OUR CREW

AT THE HELM • OUR SAILORS

AT THE RUDDER

It was on a long weekend in May 2015, next to the sea in Santander that saw them born, when Lucía Casanueva and Valvanuz Serna decided to unite their vision, experience and skills to turn PROA Comunicación into the trusted consultancy for companies and associations from different sectors of activity.

PROA Comunicación was born with the conviction that there was a need in the market for a new standard of high performance communication consulting, based on rigor, excellence and experience.

Lucía Casanueva

Managing Partner

Valvanuz Serna Ruiz

Managing Partner

NAVI
GATORS

Our expert senior sailors design and execute projects tailored to each challenge.

We bring on board the best senior professionals in communication, journalism, marketing, audiovisual projects and graphic design according to the specific needs of each project.

NAVI
GATORS

Carlos Salas

Training Director

Ana Heras

Head of Human Resources

Ben Kendall

Creative Director

Mercedes Asorey

Litigation Director

Dolors Marco

Pharma and Medical Technology Director

Julia Montoro

Director

Cristina García

Account Director

Ricardo Cuevas

Account Director

Alberto Mendoza

Account Director

Gema Peribáñez

Account Director
María González
Consultant

Pilar Larrea

Senior Advisor for Food & Beverage

Arantxa Reinares

Head of Digital Marketing

Consultores de comunicación corporativa y empresarial: Arantxa Reina

Arantxa Reinares

Head of Digital Marketing

Arantxa began her career at Amena 20 years ago and is a marketing specialist with experience at companies including Grupo Zena, The Body Shop and Bankia, where she formed part of the digital team. She has worked at Digital Marketing Agencies with clients in various sectors, such as Tinsa, FotoPrix, Unoentrecienmil, CICE, Metlife and Clínica Imema. Arantxa is part of the Google Partners programme.

She has a Degree in Business Administration from the University of the Basque Country.