Lucía Casanueva

Managing Partner

Lucía Casanueva is a professional with extensive experience in corporate, financial and crisis communications.
. Over the course of her more than 20-year career, she has worked in Germany, the United Kingdom and Spain at leading multinationals in the sector, such as LLYC, Kreab and Edelman. She set up PROA Comunicación in 2009 and swiftly gained the trust of her clients thanks to her experience and knowledge of the business sector. Her professional achievements include the management of crisis communications following the railway accident in Santiago de Compostela in 2013; consultancy on the investment by OHL in Inmobiliaria Colonial; the communications strategy adopted by the hotel chain Room Mate to become a love brand; and corporate consultancy and advice on operations for clients that include Lacoste, Artá Capital, Mercapital, etc. With a commitment to excellence and client satisfaction, her tenacity and hard-working nature always drive her to stay one step ahead of the competition. She has been published in the media, including Expansión, El Confidencial, Voz Pópuli, ABC and Telva.

She has a Degree in Journalism from the University of Navarre, has completed an Executive Development Programme (PDD) at the IESE Business School and studied a post-graduate degree at the Deusto Business School and the London School of Economics (LSE), as well as German studies at the University of Vienna. She is a member of the Ex-Alumni Associations of IESE, the University of Navarre and Corporate Excellence, and the Advisory Board of the Woman Forward Foundation.