Pablo de Villota

Head of Sports Sponsorship Management

Pablo has extensive experience in the world of sponsorship and communications in the world of sport and the automotive industry. At the start of his career while heading up his own agency, he developed innovative sponsorship stimulus programmes for companies that include Audi, Bombardier, Seita (Gauloises), Diageo (Johnnie Walker), Quiksilver and Bridgestone. He was then Global Formula 1 Sponsorship Manager for Banco Santander for seven years, overseeing agreements with the Ferrari team, McLaren and 4 Grand Prix. More recently, he has been responsible for business development in the Spanish-speaking world for the multinational sports marketing company CSM, based in London. He worked with various communications media, such as the magazine Car & Driver, and as a sports commentator on AXN and Canal+.

Pablo has a Degree in Law from the Complutense University of Madrid and an MBA from the IE Business School.