Pilar Larrea

Senior Advisor for Food & Beverage

Pilar has worked mainly in the FMCG sector, especially in food and beverages.

She began her career at Canal Satélite Digital as Commercial and Marketing Director at Canal C: From there she joined Diageo in 2002 as Brand PR Manager of brands such as J&B, Cacique, Johnnie Walker and over 12 years she played different roles and achievements such as the development of a pioneering CSR agenda and Responsible Consumption of alcohol in the Spirits industry in Spain, Corporate Communications Management until reaching her last stage as Director of Corporate Affairs in Spain and Portugal integrating all the functions of External and Internal Communications, Sustainability and Public Affairs.

In June 2015 and after the fire in the most important factory, Pilar joined Campofrío Food Group as Director of External Communication and Institutional Relations in Europe, leading the Communication and Public Affairs strategy. 

Pilar managed the crisis of the fire in its main factory and the recovery plan until the reconstruction and incorporation of its workers to the new factory, as well as the institutional visits and the inauguration of H.M. The King. 

In addition, he set up a system for listening and immediate management of issues in Europe to avoid communication crises. 

Finally, during her time at Campofrío Food Group, she has led different award-winning projects in communication in earned media for the Campofrío and Pavofrío brands, among others the Deliciosa Calma campaign or last Christmas, La tienda LOL and a European communication project called “Trust & Transparency” aimed at transparency in its value chain.