Valvanuz Serna Ruiz

Managing Partner

Valvanuz Serna Ruiz is a specialist in corporate communications, mainly in the FMCG and professional services sectors. She has more than 20 years of experience in the creation, development and implementation of integrated communications plans for national and international clients in various sectors. She has worked for clients that include Diageo, Talgo, Citigroup, Philip Morris, Colgate and Telefónica, to which she provided consultancy services at times of crucial change in the market. In 2015 she joined Lucía to head up PROA and position it as the benchmark consultancy firm for effective communications. Valvanuz began her career at LLYC and, following periods at Porter Novelli and Ketchum, she became a partner director of the MC Dilo agency, where she designed and implemented external and internal communications plans over nine years for Altran, eDreams, La Sirena, Hotel Alfonso XIII, Hotel María Cristina, 3i, KPMG and NEC.

Her perfectionist nature and attention to detail are reflected in everything she does. Conveying her love for the profession to the PROA team is one of her top priorities. She has a Degree in Law from the University of Cantabria and has completed a Corporate Leadership in Innovation and Entrepreneurship Programme at the Deusto Business School. She is a member of Deusto Business Alumni.