Risk factors have multiplied for any organisation in today’s hyper-connected world and they can emerge from almost anywhere, places that might even be entirely unrelated to the company’s main business. Anticipating those risks, building solid foundations for a reputation and having action systems in place for potential crises is key to successfully dealing with the reputational challenges that stem from a crisis.

At PROA, we have a methodology that enables us to correctly and swiftly manage a crisis, the preparation for which begins even before it happens. We conduct an analysis of the possible risks, prepare a crisis communications strategy and take actions to prevent and resolve risks or threat situations.


• Risk identification audits

• Crisis committee creation

• Training for spokespersons and executives

• Potential risk identification and analysis

• Prevention manuals and action protocols

• 24/7 team