Everything that refers to health arouses great interest in public opinion because health, like education or nutrition, is something that affects us all. PROA Comunicación has launched a health area with the aim of offering a global service to health operators and which covers three large areas, in addition to the social and health sector:
- Health: Health communication requires expertise because it involves a specific language and requires knowledge of the subject, since a misunderstood message can trigger a great social alarm. This unit offers the management of communication and health content in general, corporate information of large health operators (hospital groups) and hospitals or outpatient, acute and chronic care centers.
- Pharma: During the pandemic, the pharmaceutical industry offered its most human and generous face, raising patents and working in collaborative platforms to reach one of the greatest milestones in pharmaceutical history, which was to achieve an effective vaccine against an unknown virus in less than a anus. From this new area, PROA helps the industry not to lose this human and friendly face and expert communication in this area, with the knowledge of the limits imposed by the regulation of the sector, is a fundamental tool for this.
- Health Technology: Technology is, together with the pharmaceutical industry, the vector that has made the most progress in the increasingly accurate diagnosis of pathologies, especially those of greater complexity. However, it has not achieved the notoriety that it has brought in this progress. PROA carries out accompaniment to large and small medical technology providers to humanize and value the achievements they have achieved in recent years.
- Socio-sanitary: The aging of the population makes the social-sanitary sector a bet for the future. However, during the Pandemic it has suffered a great erosion in its reputation, in quality processes and in security guarantees for its residents and their families. PROA’s Health Area, with extensive experience in building reputation, accompanies these institutions and socio-health groups in channeling and translating their messages on different platforms.
