In order to increase the prestige of an organisation and to manage reputation strategically, companies need to build a solid, credible and relevant message for the society in which they operate. Leaders are required to be on top of communications in different scenarios, which means they need to constantly train themselves and keep their finger on the pulse of global public opinion.

At PROA, we design strategies that help CEOs and their companies have a positive impact on their stakeholder communities. We offer company spokesperson training scenarios and optimise the spread of messages, identifying opportunities and possible risk areas. We train company spokespersons to achieve brand and company positioning results, building key leadership for impacting business targets.


• CEO reputation positioning strategy

• Theoretical and practical spokesperson training

• Training with role-play scenarios adapted to media briefings

• Public communications coaching