Sport is a highly effective way of connecting with a company’s stakeholders because of the positive values it transmits: integrity, health, competitiveness, social networking and entertainment, among others.

We effectively and profitably promote brand notoriety and visibility through strategic and emotional ties with sports assets, improving company positioning and reputation.

At PROA, we use a method similar to building a Roman bridge, the strength of which always pivots on a single keystone. In this case that keystone is the brand. With the process we adopt, we remain convinced that sponsorship can become a successful commitment.