The strategic communications and public affairs consultancy takes a step forward in its evolution and offers a digital experience that reflects its personality and facilitates access to its services.
PROA Communicationthe consultancy specialising in strategic communication and corporate reputation and public affairs, presents its new website as part of its commitment to strengthening its digital identity and continuing to evolve in line with the needs of its clients. With a clearer, more intuitive and accessible design, the new website offers an experience that authentically reflects the personality of the consultancy and facilitates access to its full range of services.
The redesign puts the relationship with clients at the forefront, showing how PROA combines experience, creativity and technology to accompany them in the management of communication and reputation. The new website integrates more directly its solutions in strategic communication, public affairs, crisis management, media training and leadership, data analysis and reputation, all with a more agile and user experience-oriented navigation.
"We wanted our new website to reflect our strategy and who we are: a clear, agile consultancy that is able to accompany our clients in every step of their communication and reputation. With this redesign, we are not only facilitating access to our services, but also showcasing the way we work and our passion for innovation".says Lucía Casanueva, managing partner of PROA Comunicación.
"This website is an invitation to get to know us better but, above all, to dialogue with us. We wanted it to be a dynamic, simple and useful space, where our customers and public can find quick and clear answers. It is, in short, a reflection of how we understand communication: close, transparent and aimed at generating trust".adds Valvanuz Serna, managing partner of PROA Comunicación.
Communication is evolving, and so is PROA
The redesign of the website was born from the need to adapt to a constantly changing environment, where clarity, agility and accessibility are key. The new website is not only a showcase of services, but a living space for conversation, knowledge and connection with PROA's audiences. With a simpler and more functional navigation, without unnecessary submenus and with optimised loading times, the user experience becomes the central axis.
The site incorporates a News section that concentrates the most relevant news and analysis, functioning as a large blog at the service of the professional community. In addition, the responsive design with a mobile first ensures optimal access from any device, reflecting PROA's commitment to immediacy and usability. All this under a design that conveys the essence of the firm: elegance, rigour, strategy, experience and confidence.
Innovation and integrated solutions for reputation and strategy
This new digital identity also introduces PROA Safe Suitea set of integrated solutions that anticipate risk, protect reputation and manage information in complex digital environments. Comprising SafeRep, WikiSafe and GeoPolitical Intelligence, the suite reinforces PROA's position as a consultancy at the forefront of strategic communication and corporate reputation.
The website also highlights PROA's firm commitment to innovation, showing how the consultancy firm incorporates advanced technologies and data-driven methodologies to anticipate risks, optimise strategies and offer solutions tailored to each client. This new digital experience combines information about the company, its services and its innovative approach in a single space, reinforcing PROA Comunicación's presence as a benchmark in the sector.