The a strategic communications and public affairs consultancy firm, boosts its services with artificial intelligence thanks to a proprietary solution that guarantees the privacy and confidentiality of its clients' information.
PROA Communicationa consultancy specialising in strategic communication, corporate reputation and public affairs, founded in 2009, has sealed an exclusive strategic alliance with BeAI, an expert in artificial intelligence solutions, to develop the first responsible AI model in the field of communication consultancy.
With this new artificial intelligence solution, PROA Comunicación strengthens the scope of its professional services in a secure environment, as well as optimising multiple areas of its activity: trend anticipation, real-time reputation management, content strategies, risk assessment and crisis response, as well as sectoral analysis and political and economic news. All of this while maintaining the standards of excellence and strategy that characterise the consultancy firm, which is committed to senior talent and customised solutions.
One of the great challenges faced by companies, public institutions and their professionals when using AI applications is the lack of guarantees of confidentiality and data protection, as well as of certainty in the results generated. It is well known that the large artificial intelligence models available on the market are retrained with the information provided by users and publicly disseminate sensitive and confidential content in their responses.
For this reason, this technological development by PROA Comunicación with BeAI establishes advanced protocols for data protection and confidentiality, critical aspects in a sector where key customer information is available. stakeholders. The model guarantees that all information processed remains under the exclusive control of PROA Comunicación and its clients, complying with the highest standards of security and privacy.
"This alliance represents a qualitative leap in how we address our clients' communication challenges," says Valvanuz Serna Ruiz, partner at PROA Comunicación. "We have developed a solution that enhances our strategic capabilities without compromising the trust our clients place in us. AI does not replace human judgement, it amplifies it in an ethical and responsible way," she adds.
"With BeAI, PROA Comunicación is at the forefront of the digital transformation of the sector, demonstrating that it is possible to adopt disruptive technologies without sacrificing the ethics and data privacy required by top-level consultancy", explains Lucía Casanueva, partner at PROA Comunicación.
Human-centred approach and responsible use
PROA Comunicación's solution also focuses on providing artificial intelligence with ethical principles that provide security and a humanistic vision of communication. Chema Salamanca, CEO of BeAI, highlights: "Our human-centric AI approach fits perfectly with PROA Comunicación's purpose and the needs of its sector. We have designed a solution that multiplies results and efficiency while maintaining human oversight in strategic decisions".
For Juan Beltrán, CAIO of BeAI, "the partnership represents a milestone in the application of AI specialised in reputation and public affairs. This solution allows us to scale PROA Comunicación's capabilities faster and more accurately, transforming artificial intelligence into a tangible competitive advantage.