Prevention, learning from others who have been through the same thing, protocolizing actions, coordinating the dissemination of information and evaluating what has been done are the keys to good crisis management. That was the lesson that Yago de la Cierva, Director of Crisis Communication at Proa Comunicación, extracted after the intervention of Raimundo Herráiz, manager of the Emergency Coordination Center Madrid 112 during the 11M, at the Observatory ‘Public emergencies: lessons of prevention and planning for businessmen and managers’, organized by Proa Comunicación with the collaboration of the Excellence in Management Club on Friday 8th November at the Genova Financial Club.
