The secret of success, with Olga Cuenca

“The secret of success is hard work, continuous training and being with others, not shutting yourself up, negotiating, sharing points of view”, summarised Olga Cuenca, doctor, founder and former executive president of Llorente y Cuenca, artist (Ty Trias is her heteronym) and consultant in several companies, in the October session of the Deusto Business School Leadership Luncheons held on Monday 21 October. He said this in response to the question of one of the executives who attended the event, after summarizing his professional career once presented by Iñaki Ortega, director of Deusto Business School in Madrid, and Lucía Casanueva, managing partner of Proa Comunicación together with Valvanuz Serna.