"Communication is no longer optional, someone else can't tell your story for you".
The Cantabrian Lucía Casanueva (Santander, 1975) decided to found her company, PROA Comunicación, in 2008, at the height of the Lehman Brothers collapse. The critical situation that arose did not deter her because the businesswoman, who is also a mountaineer and is used to climbing, wanted to take on the challenge. I decided to set up my project when I arrived in the countryside [...]«.