Lucía Casanueva and Valvanuz Serna Ruiz, managing partners of PROA, have been included in the list prepared by Top Comunicación about women who are a reference in the profession, from communication directors of companies to CEOs of communication agencies.
Lucía Casanueva is an expert in corporate, financial and crisis communication. She has worked in leading multinationals in the sector such as LLYC, Kreab and Edelman and in different countries for twenty years. In his professional career, the management of crisis communication of the railway accident in Santiago de Compostela in 2013, advising on the entry of OHL into Inmobiliaria Colonial, the communication strategy of the Room Mate hotel chain to become a love brand and corporate advice and its operations to clients from various sectors such as Lacoste, Artá Capital, Mercapital or Boston Consulting Group. This remarkable experience led her to found PROA in 2009.
Valvanuz Serna Ruiz is specialized in corporate communication, mainly in the consumer goods and professional services sectors. After more than twenty years of experience in companies such as LLYC, Porter Novelli, Ketchum and MC Dilo, Valvanuz has extensive experience in the creation, development and execution of comprehensive communication plans for national and international clients from different sectors such as Diageo, Talgo, Citigroup, Philip Morris, Colgate, Telefónica, La Sirena and KPMG, among others. In 2015, she joined Lucía to lead PROA and position it as the go-to consultancy for effective communication.