—— SOERMAR chooses PROA to lead its communication strategy

SOERMAR (Society for the Study of Maritime Resources), a company made up of the SOERMAR Technological Center and the SOERMAR Foundation, entities dedicated to providing technical and technological support to the Spanish maritime sector, places its trust in PROA for the development and execution of your communication strategy.

The company, made up of the main small and medium-sized shipyards in Spain, aims to develop R + D + i projects, promote actions that result in a competitive improvement of shipyards through increased efficiency, as well as support them in areas such as quality, organization, training, design, environment or regulation, among others.

The Spanish shipbuilding sector has a high international prestige for its quality and tradition, with high standards in technologically very sophisticated ships. The Spanish shipyards are a world reference and are in the forefront of technological advancement. Through SOERMAR, its Technology Center, they make experience, technology and competitiveness available to the naval market to face a future with unprecedented business opportunities in which shipyards must be leading players at a European and global level.

“At PROA we believe that reputation and communication management should have an impact on our clients’ business and we will work to help reinforce the visibility of the activities that SOERMAR carries out to increase the recognition and presence of the Spanish naval sector in the world. ”, comments Lucía Casanueva, managing partner of PROA.

For her part, Eva Novoa, general director of SOERMAR, points out that “we consider that communication is fundamental to publicize the R & D & i projects that we develop and our innovative technological contributions to the construction, repair, transformation and maintenance of fleets, and we believe that PROA, due to its recognized experience, is the most appropriate partner to travel this path ”.

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