Yago de la Cierva <span class="dash">——</span> “Without good communication during a crisis, the problem is not solved”
Yago de la Cierva, director of crisis communication at PROA, explains in this new video the importance of having a strategic plan in crisis communication prepared ex ante, highlighting the important role of an external agent, such as consulting firms for its better implementation. This text may be reproduced provided that PROA is mentioned as […]
Crisis communication management in the coronavirus context
Lucia Casanueva and Valvanuz Serna Ruiz, managing partners of Proa Comunicación, detail how companies should face communication in the COVID-19 pandemic context. In order to properly manage this crisis, which may affect the reputation of a brand or corporation, Proa Comunicación offers its experience in carrying out analysis, crisis communication strategies and actions to mitigate […]
