Rethinking communication

In these days of forced stops, which give you time to read more calmly and to stop and think, I am left with the following reflection of the British philosopher John Gray: “one advantage of quarantine is that it can be used to renew ideas. Cleaning up our minds and thinking about how to live […]

There is only one future: build trust

The virus not only leaves thousands of dead – the most painful and serious – but a trail of physical and mental destruction, creating such uncertainty that there is no future.  The most optimistic talk about a very different future coming, one that is very new, but perhaps more supportive and ecological. The apocalyptic ones […]

“The future of journalism is to be ethical, moral, rigorous and high quality”

Ex-director of El Mundo David Jiménez said that “the future of journalism is to be ethical, moral, rigorous and high quality” during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship holder to his controversial arrival […]

“The future of journalism is to be ethical, moral, rigorous and with quality”

Ex-director of El Mundo David Jiménez said that “the future of journalism is to be ethical, moral, rigorous and of quality” during an observatory held at Proa Comunicación on Wednesday, March 4. After making a quick review of his professional career, from his entrance in El Mundo as a scholarship holder to his controversial arrival […]

“We Have to Recover the Value of Words to Try to Get Closer to the Truth.”

Alfonso Armada, president of the Spanish chapter of Reporters Without Borders, reviewed the current situation of the press and journalism as a career in the videos made by Proa Comunicación for its tenth anniversary. In reference to the main challenges for media outlets and journalists, Armada considers it necessary to revive the truth because “Spain […]

Communication: Undervalued, but with Great Job Opportunities

The Communication department is still undervalued within companies. The Communication Director must acquire management training. Study plans must be more multidisciplinary. But it is a feminized sector and with great job opportunities. Any of the previous sentences could have been the title of an event organized last Thursday, March 14, by the University of Navarra […]