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Pablo de Villota writes in El Confidencial about the Return of Tobacco Companies to Formula 1

The Director of the Sports & Entertainment at Proa Comunicación, Pablo de Villota, wrote an article in the newspaper El Confidencial about how and why tobacco companies have returned to Formula 1. De Villota explains how tobacco brands are taking advantage of certain legal loopholes allowing them to sneak back into motor sports, its highly desired promotional territory, starring McLaren and Ferrari.

In the extensive article, Pablo de Villota values the highly varied regulation between countries regarding what areas permit smoking and tobacco promotion, and how this “quagmire” is being taken advantage of by tobacco companies.

Access the full article here: https://www.elconfidencial.com/deportes/formula-1/2019-06-03/f1-tabaco-ferrari-mclaren_2043790/

How to Manage a Sponsorship to Enhance Reputation

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, Contributes in an Article by ABC

Pablo de Villota, Director of Sports & Entertainment at Proa Comunicación, has contributed in an ABC article about Marlboro’s sponsorship of the Italian team Ferrari in Formula 1. Pablo, who managed Santander’s sponsorship of Ferrari during the Alonso era, maintains that “the sponsorship strategy was brilliant because the memory of the brand has remained unchanged, and the public continues to associate Ferrari’s red color with Marlboro.”

Read full article: Ferrari’s invisible sponsor