Rethinking communication

In these days of forced stops, which give you time to read more calmly and to stop and think, I am left with the following reflection of the British philosopher John Gray: “one advantage of quarantine is that it can be used to renew ideas. Cleaning up our minds and thinking about how to live […]

The crises that are coming

No, I’m not an overseer. But as we hammer away at plans to relaunch our businesses and make up for lost time, let’s not lose sight of the fact that the pandemic will not be the end point of the communicator’s burden. Anticipation will help us spend time on prevention, and if something cannot be […]

PROA develops the Marqués del Atrio Group’s online store

PROA Comunicación has developed the online shop of the Marqués del Atrio Group, a winery group from La Rioja owned by the Rivero family. Thanks to this development, completed in less than a week, the group’s corporate website allows them to sell their wines directly to all consumers. Thus, the wines of Bodegas Marqués del […]

Post-COVID-19 business communication

We are living in a scenario of total crisis in the health, economic and social fields. Faced with an unprecedented situation, there is no script that allows us to know what the right decisions are at any given time. In this context, the interventions of the Minister of Labour are a nonsense for the employers […]

Optimism messages for executives

Valvanuz Serna Ruiz, managing partner of PROA Comunicación, has participated in an interview for the initiative #españanosepara promoted by GT Linkers. Through this interview, the voice and the optimistic messages of managers and businessmen are spread, who are a reference and an example, trying to launch a positive message about the situation in Spain and […]

Why do they call it a press conference when they mean a press release?

Part of the crisis caused by COVID-19 is affecting the relationship between the government and the media. Last week, around half a thousand journalists, as well as the main associations that represent them, supported a manifesto entitled ‘The freedom to ask’ to protest against the system implemented by the Executive to face the press conferences […]

Tips for coping with uncertain times

We are living in exceptional times, the country and the world are paralyzed. Companies that are not primary are closing down, making employment records. Entrepreneurs are terrified, markets are collapsing. We have recently experienced another deep crisis and we have not yet recovered; that crisis has already traumatized us as a society. This crisis seems […]

Proa Comunicación will manage ASTI Foundation’s communication

ASTI Foundation has trusted in Proa Comunicación to develop its communication strategy and reputation management. This institution was created with the purpose of embracing the social change of the digital transformation through the talent and technology development by an open innovation and public-private collaboration model. Its purpose is to face the social and educational challenges […]

Why spokespersons’ training is important

Carlos Salas, Proa Comunicación’s trainer, explains seven reasons to understand why spokepersons’ training is important. Proa Comunicación offers a spokepersons’ training course for any company’s situation. It consists of preparing the spokepersons to manage situations where communications’ skills are required.   

Proa Comunicación joins as new patron of Woman Forward Foundation

Proa Comunicación, which has been supporting different projects and initiatives of the Woman Forward Foundation, has joined as a patron of this institution that seeks to increase the participation of women in the decision-making areas of the economic sphere, focusing on the relationship that this has with the defense of democratic values and universal human […]