Proa Comunicación Sponsers the “Corporate Governence and Gender Diveristy” Awards

Proa Comunicación is sponsoring the “Corporate governance and gender diversity” awards organized by the Women Forward Foundation and will take place October 28th, from 19 to 23 hours, at the Italian Embassy. The awards were created to distinguish the companies and institutions that have integrated an exceptional level of gender diversity into their corporate governance.

The ceremony will feature Stefano Sannino, the Italian Ambassador, and Carmelo Angulo, the Spanish Ambassador and representative from the foundation’s Think Tank. They will hand out 14 awards from seven categories including:

  1. Distinction to the government or institution that has improved corporate governance following the approval of a regulation or its performance related to gender diversity
  2. Distinguished companies
  3. Educational institutions
  4. Media and Communication
  5. Sports organizations
  6. The managerial career best suited to good governance and gender diversity
  7. Associations, Foundations and Institutions

Proa Manages the Communication for the XIV Scientific Conference of the Alicia Koplowitz Foundation

Proa Comunicación is responsible for managing the communication for the XIV Scientific Concerence of the Alicia Koplowitz Foundation that will take place on the 24 and 25 of October in Mututa Marileña’s Auditorium on 33 Castellana. The presentations and round tables will be centered around the ‘Impact of Social Media and Information and Communication Technologies (ICT) on the mental health of children and teens.’

In this edition, as a new feature, the 1st Alicia Koplowitz Research Award will be awarded. Endowed with 3,000 euros, the award will distinguish the best scientific research work published in 2018 by young researchers, (less than 40 years old) partners of the Association of Scientists of Children and Adolescents’ Mental Health – Alicia Koplowitz Foundation.

10 Management Skills Required by Companies

Carlos Recarte, founding partner of Recarte & Fontenla, explains in Proa Comunicación’s video when companies should call a headhunter. Also, he describes to what extent it is important to consider the professional environment and highlights the 10 management skills that companies currently require:

  1. The courage and determination to take risks and accept failure.
  2. The ability to make decisions, especially those that are increasingly more difficult and lack perfect information.
  3. Self-awareness of strengths, weaknesses, and blind spots that prevent us from seeing our weaknesses.
  4. Flexibility to adapt to constant changes.
  5. Constant learning especially in personal development in everything related to the sector in which the company operates.
  6. The ability to be comfortable and well-versed in networking both physical and online.
  7. A developed global mentality that helps us have a more complete vision of the world and understanding of different cultures.
  8. The capacity to innovate and reinvent yourself in an almost constant manner.
  9. Integrity to say what you are thinking, and humility to learn from mistakes and failures.
  10. The capacity to motivate and inspire others to overcome the habitual resistance to change.

Proa Comunicación Joins the APD

Proa Comunicación has become a full partner of the Assosiation for Management Progress, an association with the main goal of promoting the exchange of ideas, knowledge, and experiences across business management media in Spain. Outside of any political approach representing the defense of corporate and professional interests, APD has managed, thanks to its objectivity and independence, to be one of the most prestigious training, information, and networking centers nationwide.

For the founding partners at Proa Comunicación, Lucía Casanueva and Valvanuz Serna, “this strategic alliance with the APD allows us to improve our communication strategy and development that we offer our clients.”

Proa Comunicación Helps Organize the MADRID VAT FORUM 2020

Proa Comunicación is assisting, for the second consecutive year, the organization of MADRID VAT FORUM, the most influential Spanish conference on intra-community VAT. In addition to managing media relations and establishing the conference’s communication office, Proa developed the landing page, where tickets can be purchased, and the promotional video.

In recent years, the so-called Common VAT System has been subject to a series of modifications at the community level with the main objectives of harmonizing certain aspects of the indirect taxation of ecommerce, fighting against fraud, as well as proposing a series of solutions to facilitate intra-community trade of goods. Some of these modifications have already been approved and others are currently under negotiation pending final approval.

MADRID VAT FORUM 2020 will be held on Thursday, February 13, 2020 in the auditorium of the Madrid Press Association (Calle Juan Bravo, 6). At this event, the main changes and modifications recently proposed in the field of intra-community VAT will be presented and discussed.

In addition, other issues that tend to be the subject of controversy will be discussed, such as confrontation between formal requirements and exercising the right to deduct the VAT incurred or the VAT treatment of holding companies.

Finally, the impact that the United Kingdom’s exit from the European Union will have on the field of VAT will be analyzed and a review of the recent jurisprudence of the European Union Court of Justice regarding VAT will be made. In addition, the event will analyze the way in which all this will affect the activity of the companies involved in international trade and their relationship with the different tax administrations.

“The State’s Job is to Avoid Historical Deformations for Political Purposes”

The former Minister of Education, Culture, and Sport, José Ignacio Wert, presented his book The Education in Spain, a Pending Subject in Proa Comunicación’s videos celebrating its tenth anniversary. “The state’s job is to avoid historical deformations for political purposes,” he said forcefully when referring to the Catalan social and political conflict. Additionally, he highlights in his book that “the manipulation of textbooks used in Catalonia has been abundant” and this has not only been the work of the nationalist parties, but the Tripartito Government as well.

On the other hand, in relation to the Lomce (organic law to better the quality of education), he wanted to point out that “the lack of implementation of its main objectives is what has prevented a greater improvement in education.” Also, he remined us of the context of the law saying that “the Lomce was passed during impossible fiscal and economic conditions.”

Lastly, he signaled that dropping out of school early is the main problem in Spanish Education, “it surprises me how poor the awareness of this problem is in our country.”

Proa Comunicación Designs the Marqués del Atrio Group’s New Website

The Marqués del Atrio Group has trusted in Proa Comunicación for the design of their new website, which they are aiming to adapt to the most current and avant-garde trends in the market, and, at the same time, get closer to their community within the digital ecosystem.

The Marqés del Atrio Group’s new website is based on a modern image, with a black background and white font, with attractive multimedia features. It focuses on the Rivero’s history, the fourth-generation winery family from La Rioja, with extensive traditions and knowledge about winemaking. The website has increased its content, but with a much more orderly and accessible structure.

The launch of this website, that completely breaks away from the current site’s design and image, is a part of the Marqués del Atrio Group’s digital strategy that has recently been reinforced by the momentum of the Faustino Rivero Ulecia and Marqués del Artio Wineries’ social media presence, as well as the creation of a blog where they will publish high quality and interesting content for their community, and the delivery of a newsletter highlighting the group’s latest news for their customers and suppliers.

Proa Comunicación Attends the Presentation of the Resport “The Challenge of STEM Vocations”

The lack of guidance and academic difficulty are two key factors in the drop of enrollment in technical careers, according to the conclusions of the study “The challenge in STEM vocations,” presented this Tuesday, September 24 in Madrid and attended by Proa Communicación. The report, carried out by the Asociación DigitalES and, and assisted by Altran, analyzes the reasons for this drop, trying to offer solutions as to why Spanish students diregard matters related to technological development.

Some of the data in the study is quite worrying and demand, as was evident during the presentation, a quick response from all involved parties. Thus, 30% of secondary school students have not taken any technological subject, since it is always presented as optional and depends of the offerings avaiblable at each school.

59% of the school directors surveyed in the report consider that the teachers in their centers do not receive the necessary training to guide students in choosing their scheudles. In this regard, it should also be noted that only 3% of the teachers who have participated in the study are specialized in mathematics, technology or ICT. This percentage was specifically referred to by the Minister of Education and Vocational Training, Isabel Celaá, during her speech at the event. She said that it is necessary to form “a comprehensive training plan” for teachers that allows them to offer current knowledge on STEM matters.

Only 25% of Girls are Studying Engineering

On the other hand, the report concludes that only 25% of the girls chose to study engineering in 2018, however 55% of university students were female. The results of the study show that STEM enrollment is decreasing more amongst girls than boys.

The data shows girls having less self-confidence than boys, identifying having more difficulties than them in understanding mathematics and problem solving (78% vs. 67%).

Among the recommendations listed in DigitalES Association’s report, they suggest promoting a more social vision of technical careers, increasing the visibility of female role models in these subjects, and training teachers in these fields to better guide students in academic decision making.

Download the report here

Proa Comunicación’s Website Reaches a New Record of Visits

After the latest design adjustments and the incorporation of new content, the Proa Comunicación website has received a record number of visitors in the third week of September, growing no less than 80% compared to this time last year.

Two of the key elements in the traffic growth have been the creation of the company blog with high quality content interesting to our community made by consulting firms and professionals within the sector, and others, and the launch of our weekly newsletter in which Proa Comunicación shares with its readers news, articles and opinion pieces, studies and other documents of interest.

Reaching this milestone has been very rewarding for the Proa team, and we hope to raise it in the coming months.

Why it is Important to Learn how to Debate

Marco Bolognini, founding partner of Maio Legal, highlights the importance of debate skills and the need for countries like Spain or Italy to reinforce their practice in the education system. In addition, he details why the skills that that he learned are important due to the level of debate in the legal field.