Lucía Casanueva is an experienced professional with extensive experience in corporate communications, financial and crisis. During his more than twenty years of professional experience, he has worked in Germany, the UK and Spain in leading multinationals such as LLYC, Kreab and Edelman. In 2009, he founded PROA Comunicación and quickly gained the trust of his clients, thanks to his experience and knowledge of the business sector. His professional achievements include managing the crisis communication of the railway accident in Santiago de Compostela in 2013; advising on OHL's entry into Inmobiliaria Colonial; the communication strategy of the Room Mate hotel chain until it became a love brand and corporate and operational advice to clients such as Lacoste, Artá Capital, Mercapital... His commitment to excellence and client satisfaction, his tenacity and his great capacity for work lead him to always try to be one step ahead. He has published in media such as Expansión, El Confidencial, Voz Pópuli, ABC and Telva.

She holds a degree in Journalism from the University of Navarra, has completed an Executive Development Programme (PDD) at IESE, and has pursued postgraduate studies at Deusto Business School and the London School of Economics (LSE), in addition to studying German at the University of Vienna.  She is a member of the IESE Alumni Association, the University of Navarra Alumni Association and Corporate Excellence, as well as the Advisory Board of the Woman Forward Foundation and of the Inspiring Girls Spain Foundation. He is currently enrolled in ESADE's Programme for Directors.