{"version":"1.0","provider_name":"PROA Communication","provider_url":"https:\/\/proacomunicacion.es\/en","title":"The Challenges facing Sponsorship amid the Digital Transformation - PROA Comunicaci\u00f3n","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"CYK1t5U2M5\"><a href=\"https:\/\/proacomunicacion.es\/en\/the-challenges-facing-sponsorship-amid-the-digital-transformation\/\">The Challenges facing Sponsorship amid the Digital Transformation<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/proacomunicacion.es\/en\/the-challenges-facing-sponsorship-amid-the-digital-transformation\/embed\/#?secret=CYK1t5U2M5\" width=\"600\" height=\"338\" title=\"&#8220;The Challenges facing Sponsorship amid the Digital Transformation&#8221; &#8212; PROA Comunicaci\u00f3n\" data-secret=\"CYK1t5U2M5\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/proacomunicacion.es\/wp-includes\/js\/wp-embed.min.js\n<\/script>","thumbnail_url":"https:\/\/proacomunicacion.es\/wp-content\/uploads\/2025\/08\/Firefly_radio-de-barco-scaled.jpg","thumbnail_width":2560,"thumbnail_height":1414,"description":"Sponsorship, like the other Marketing-Mix tools, also faces some powerful challenges in the face of the digital transformation which we are immersed in. Because of the great changes that we are experiencing in terms of how we communicate and stay informed about sporting events, sponsorship may be at a difficult crossroads, because, unlike in the [&hellip;]"}