{"id":40229,"date":"2023-11-28T12:10:20","date_gmt":"2023-11-28T12:10:20","guid":{"rendered":"https:\/\/proacomunicacion.es\/?post_type=casos-de-exito&#038;p=40229"},"modified":"2024-02-28T12:12:21","modified_gmt":"2024-02-28T12:12:21","slug":"gamma-health","status":"publish","type":"casos-de-exito","link":"https:\/\/proacomunicacion.es\/en\/casos-de-exito\/gamma-health\/","title":{"rendered":"Gamma Health"},"content":{"rendered":"<h2 class=\"wp-block-heading\">LAUNCH OF THE WISEPROTECT MASK<\/h2>\n\n\n\n<p>Servicio&nbsp;Liderazgo y posicionamiento corporativo<\/p>\n\n\n\n<p>Sector&nbsp;Sanitario<\/p>\n\n\n\n<p>Responsible&nbsp;<a href=\"https:\/\/proacomunicacion.es\/en\/consultora-comunicacion-corporativa\/consultores-comunicacion-corporativa\/\">Lucia Casanueva, Valvanuz Serna,&nbsp;<\/a><a href=\"https:\/\/proacomunicacion.es\/en\/consultora-comunicacion-corporativa\/consultores-comunicacion-corporativa\/\">\u00c1lvaro Ramos, Lorena Saura<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Challenge<\/h3>\n\n\n\n<p>To communicate the distribution in Spain of WiseProtec, the first hygienic mask that inactivates COVID-19, and to highlight the characteristics that differentiate it from its direct competitors, focused on the channel.&nbsp;<em>retail<\/em>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Solution<\/h3>\n\n\n\n<p>PROA launched a&nbsp;<strong>high-profile communication strategy to increase awareness and visibility of the mask&nbsp;<\/strong><strong>WiseProtec and to make an impact on sales in the e-commerce channel, by exploiting&nbsp;<\/strong>proactively and reactively all communication opportunities and positioning of the product against its competitors. Actions focused on relations with the general, economic and sectoral media focused on wellness and health through press releases and giving visibility to the CEO of Gamma Health through statements, interviews and opinion articles in print, digital, television and radio media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Results<\/h3>\n\n\n\n<p>Thanks to the strategy developed by PROA, Gamma Health has positioned itself as a benchmark company in the field of anticovid masks and health innovation. &nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>LANZAMIENTO DE LA MASCARILLA WISEPROTECT Servicio&nbsp;Liderazgo y posicionamiento corporativo Sector&nbsp;Sanitario Responsables&nbsp;Lucia Casanueva, Valvanuz Serna,&nbsp;\u00c1lvaro Ramos, Lorena Saura Desaf\u00edo Comunicar la distribuci\u00f3n en Espa\u00f1a de WiseProtec, la primera mascarilla higi\u00e9nica que inactiva la COVID-19, y poner de relieve las caracter\u00edsticas que la diferencian de sus competidores directos, enfocados en el canal&nbsp;retail. Soluci\u00f3n PROA puso en marcha [&hellip;]<\/p>\n","protected":false},"author":28,"featured_media":34487,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","format":"standard","meta":{"footnotes":""},"servicios":[],"sectores":[2316],"class_list":["post-40229","casos-de-exito","type-casos-de-exito","status-publish","format-standard","has-post-thumbnail","hentry","sectores-sanitario"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamma Health - PROA Comunicaci\u00f3n<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/proacomunicacion.es\/en\/success-stories\/gamma-health\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gamma Health - PROA Comunicaci\u00f3n\" \/>\n<meta property=\"og:description\" content=\"LANZAMIENTO DE LA MASCARILLA WISEPROTECT Servicio&nbsp;Liderazgo y posicionamiento corporativo Sector&nbsp;Sanitario Responsables&nbsp;Lucia Casanueva, Valvanuz Serna,&nbsp;\u00c1lvaro Ramos, Lorena Saura Desaf\u00edo Comunicar la distribuci\u00f3n en Espa\u00f1a de WiseProtec, la primera mascarilla higi\u00e9nica que inactiva la COVID-19, y poner de relieve las caracter\u00edsticas que la diferencian de sus competidores directos, enfocados en el canal&nbsp;retail. 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